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We are Hiring! Account Operator

Account Operator — Meta Ads Accounts（Freelance / Contractor）
📍 Location: Wong Chuk Hang, with flexibility to work from home when necessary
💼 Company: Planty Lab Co. Ltd.
About Us
Planty Lab is a boutique digital marketing agency based in Hong Kong. We partner with ambitious e-commerce and local SME brands to drive measurable business growth through performance marketing, with a strong focus on Meta Ads across Facebook and Instagram.
We are looking for a reliable and performance-minded Account Operator to help manage client ad accounts, communicate with clients, attend meetings, and ensure campaign execution stays on track.
This role is suitable for someone who understands Meta Ads, enjoys working directly with clients, and can manage both the strategic and operational side of paid social campaigns.
Key Responsibilities
1. Meta Ads Account Management
- Manage and monitor client Meta Ads accounts across Facebook and Instagram
- Set up, review, and optimize campaign structures, budgets, audiences, placements, and creative testing
- Track key performance metrics such as CPA, ROAS, CTR, CPM, CPC, lead cost, and conversion rate
- Identify performance issues and suggest practical next-step optimizations
- Coordinate with the internal creative / production team on ad creatives, copy, angles, and testing directions
2. Client Communication & Meeting Support
- Act as the day-to-day contact point for assigned client accounts - Attend client meetings and communicate campaign progress clearly - Prepare simple campaign updates, performance summaries, and action points - Manage client expectations and follow up on required materials, approvals, feedback, and next steps - Help clients understand campaign performance in a clear and business-focused way
3. Campaign Reporting & Insights
- Track and interpret campaign KPIs and help generate performance reports
- Conduct competitor research, audience insights, and offer/angle testing ideas to inform campaign strategy
- Support experimentation (A/B testing) for creatives, audiences, and funnels
- Leverage AI tools (e.g., ChatGPT, Poe, Grok) to improve productivity in ideation, copy drafts, analysis, and documentation
- Maintain organized documentation and campaign SOPs for internal efficiency
4. Account Coordination
- Work closely with designers, video editors, copywriters, and internal team members to ensure smooth delivery
- Keep track of deadlines, creative requests, campaign launches, and reporting schedules
- Ensure assigned accounts are properly maintained and not left unmanaged
Requirements
- Hands-on experience or strong understanding of Meta Ads Manager / Meta Business Suite
- Able to read and interpret basic campaign performance data
- Client-facing experience or strong communication skills
- Comfortable attending meetings and explaining marketing performance to clients
- Proficient in Cantonese and English; Mandarin is a plus
- Organized, responsible, detail-oriented, and able to manage multiple accounts at the same time
- Comfortable working independently as a freelancer / contractor
- Basic knowledge of e-commerce, lead generation, landing pages, offers, and funnels is a strong advantage
- Use AI tools in daily life
Ideal Candidate
You are not just someone who “runs ads”. You are someone who can think like a growth partner.
You should be able to look at an ad account and ask:
- Why is the CPA increasing?
- Is the issue creative, audience, offer, funnel, or budget allocation?
- What should we test next?
- How do we explain this to the client clearly?
- What action should the team take this week?
We are looking for someone who can combine execution, communication, and accountability.
What We Offer
- Flexible freelance / contractor working arrangement
- Opportunity to work with e-commerce and local SME brands across different industries
- Exposure to real growth marketing strategy, Meta Ads optimization, and client account management
- Collaboration with a performance-focused team
- Clear opportunity to grow account responsibility based on results
- Access to Planty Lab’s internal systems, frameworks, and entrepreneur network via DOT CLUB
Learn More About Us
Instagram: https://www.instagram.com/plantylab.co/
Youtube: https://www.youtube.com/@plantylabco
Project that we are working on:
https://funnel.plantylab.com/ad-race/
https://funnel.plantylab.com/leadgensystem/