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We are Hiring! Growth Marketing Executive

Growth Marketing Executive (Full-Time)
đź“Ť Location: Wong Chuk Hang, with flexibility to work from home when necessary
🕒 Working Hours: Monday to Friday, 10:00 AM – 7:00 PM (flexible)
đź’Ľ Company: Planty Lab Co. Ltd.
About Us
Planty Lab is a boutique digital marketing agency based in Hong Kong. We partner with ambitious e-commerce and local brands to drive measurable growth through performance marketing — with a strong focus on Meta (Facebook/Instagram) advertising.
We’re looking for a proactive, detail-oriented Growth Marketing Executive who is excited to work directly with clients, learn media buying hands-on, and build performance-driven campaigns that move real business numbers.
This role is ideal for someone who enjoys a mix of strategy, execution, analytics, and communication — and wants to grow into a strong performance marketer.
Key Responsibilities
1. Meta Ads Execution & Optimization
- Support the planning, setup, and execution of Meta ad campaigns (Facebook/Instagram), including campaign structure, targeting, placements, and budgeting
- Assist with ad creative coordination, copywriting, and landing page alignment to improve conversion outcomes
- Monitor performance daily/weekly and optimize based on key metrics (e.g., CPA, ROAS, CTR, CPM)
2. Client Communication & Project Coordination
- Participate in client meetings and assist in managing timelines, deliverables, and feedback loops
- Prepare campaign updates and performance summaries for clients with clear insights and next-step recommendations
- Coordinate with internal team members (creative/content) to ensure smooth execution and brand consistency
3. Reporting & Insights
- Track and interpret campaign KPIs and help generate performance reports
- Conduct competitor research, audience insights, and offer/angle testing ideas to inform campaign strategy
- Support experimentation (A/B testing) for creatives, audiences, and funnels
3. AI & Workflow Efficiency
- Leverage AI tools (e.g., ChatGPT, Poe, Grok) to improve productivity in ideation, copy drafts, analysis, and documentation
- Maintain organized documentation and campaign SOPs for internal efficiency
4. Additional Support
- Assist on brand/community initiatives, events, and ad-hoc tasks to support smooth delivery across accounts
Requirements
- Higher Diploma / Associate Degree or above (fresh graduates welcome)
- Strong interest in performance marketing, e-commerce growth, and paid social advertising
- Proficient in Cantonese and English (Mandarin is a plus)
- Strong written communication skills and an analytical mindset
- Highly organized, detail-oriented, and able to manage multiple tasks with tight timelines
- Familiarity with Meta Business Suite / Ads Manager is a plus (training provided)
- Comfortable with numbers and reporting (Excel/Google Sheets basics)
- Basic knowledge of Canva is an advantage
- Familiarity with AI tools (ChatGPT, Poe, Grok) — or strong willingness to learn
What We Offer
- A collaborative, energetic team culture that values growth, curiosity, and high standards
- 5-day work week with flexible work hours
- Hands-on training in media buying, campaign optimization, and client communication
- Exposure to e-commerce and local brands across multiple industries
- Access to workshops, learning resources, and our entrepreneur network via DOT CLUB
- Clear growth path with potential for role advancement based on performance
Learn More About Us
Instagram: https://www.instagram.com/plantylab.co/
Youtube: https://www.youtube.com/@plantylabco
Project that we are working on: https://funnel.plantylab.com/ad-race/